在 Marketo 的帮助下,Charles Schwab 的顾问服务营销团队创建了一个多接触点培育计划,它完成了价值超过 1 亿美元的交易。
该计划还为相关渠道增加了 11 亿美元的资产价值,同时提高了数据完整性、加入的潜在客户和网站参与度。
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